Sunday, January 12, 2014

7C IT Maturity Management

Every company has a different state in different dimensions of the 7C. It is measured by the ITcQ (IT competitiveness quotient). The score does not give any meaningful information in the aggregate format. You have to see the dimension scores behind. It gives you the basic maturity in every dimension.

It is very important to understand that the development of the client has to be based on a long-term approach. 

For example, if the business continuity is very immature (low score), you are not able to fix it with short-term projects and develop it to score very high. The whole ecosystem has to change. 

If there are no passwords at all, and the company culture has nothing to do with Information security, no information management solution will help without changing the culture and behavior of the people. 

So, 7C will enable you to get the exact maturity of the client in every dimension. You can see what should be done to step one maturity level ahead. That is what you can do. After that, with the next project you are able to move them more further ahead, but in this game you can make one step at a time. 

It gives you a long term solid development process, and gives the client sticky results without pouring an awful lot of money into IT.






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    Thursday, January 2, 2014

    7C Whole Sales Funnel Management

    The MSP 2.0 Sales Funnel is a process when the prospect becomes a referral.
    There are three different stages that the solution handles:
    1. GET: get new clients on board
    2. KEEP: keep them avoiding churn
    3. GROW: Increase our services for the clients
    1. GET:
    • Finding prospects - Inbound marketing
    • Sign up for reframing - Landing page conversion, accepted invitations
    • Started - started questionnaire
    • Finished - finished questionnaire
    2. KEEP:
    • Finished Report - report module
    • Finished Reframing workshop - successful reframing workshop with action plan draft
    • Approved Action plan - approved action plan by client
    • Approved first quarterly plan - approved first quarterly plan by client
    3. GROW:
    • MSP 2.0 Service Offering - MSP 2.0 service offering in place
    • Started the MSP 2.0 on boarding - MSP 2.0 implementation
    This is your sales funnel to acquire new clients and reframing the old ones. The whole funnel has metrics and process inside the package with an executive report.

     By Péter Torbágyi




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    Wednesday, January 1, 2014

    7C Inbound Marketing Tools

    You have your clients. That should be around 50% of your growth base to be able to sustain the growth further. That is why you have to acquire and onboard clients. This is the same reframing process, but you have to put much more effort into the discovery phase to be able to establish trust which is missing in the first place. The trust is built during the discovery phase (ITcQ questionnaire - report - workshop - action plan), so we have to use this process at all times and collect prospects to guide them through it. You can attract new prospects in the following ways: 
    • Using your existing clients as referral engines (ITcQ shares, contests)
    • Establish partnerships who can offer your discovery services to their clients (affiliate handling)
    • Leverage on your social networks like LinkedIN, Facebook, Google+ etc. (content, meaningful shares, customer testimonials)
    • Leverage on your existing opt-in Direct Marketing e-mail list (dm sequences, auto responders)
    • Using your existing website to promote your discovery services (landing pages, video explainers)
    • Using an inside sales to make cold calls and get prospects (inside sales role, targets, funnel metrics)
    • Using an outside sale to grab targeted companies and make partnerships (CRM integration)
    • Rainmaking with PR (shareable content)
    The Application has a solid metrics to measure the inbound sales activities and campaigns. Also, it helps to set targets for the individuals. The 7C package can help in many ways to build up a very solid, predictable feeder of the sales funnel with targeted prospects in a very efficient way.


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