In most cases, an ordinary MSP does nothave a unique value proposition. They may have a value proposition such as
complete services, user friendliness, advanced technology, 24/7 availability, a
friendly help desk or things like that.
The trick about a unique value proposition is that it is hard to copy, and it solves a very important problem for the client.
The unique value proposition is the essence of your service offering, the key element which makes you different from the rest of the MSPs in your area.
If you value the following:
- business continuity
- proactivity
- professionalism
- transparency
- measurability
- business focus
- cost effectiveness
You may build
up the unique value proposition of "making the client more competitive
with IT" period. As opposed to writing it to your marketing collateral, do
it, live it every day.
The idea behind ReframeYourClients is exactly to be able to fulfill this unique value proposition. Every organization has the right to earn more revenue, cut costs and increase their credibility to be more competitive through Information Technology.
If these opportunities are valued in your company culture, ReframeYourClients can help you to put these together and fulfill the promise of your unique value proposition.
But just imagine:
With ReframingYourClients you are able to:
The idea behind ReframeYourClients is exactly to be able to fulfill this unique value proposition. Every organization has the right to earn more revenue, cut costs and increase their credibility to be more competitive through Information Technology.
If these opportunities are valued in your company culture, ReframeYourClients can help you to put these together and fulfill the promise of your unique value proposition.
But just imagine:
With ReframingYourClients you are able to:
- Ensure business continuity and security which is the basis of any organization’s credibility
- Set the stage for proactivity in every way for IT
- Increase professionalism on services, users, devices and management
- Increase transparency of the IT ecosystem
- Build measurability around the IT ecosystem
- Help the client to reach its personal and corporate goals through a global IT strategy
- Ensure the highest value in the lowest cost possible at all times
This is not a tall tale. This is what you are already doing in a certain sense, but putting it all together gives you an unbeatable credibility and professionalism against your competitors .
See:
- Proactive Customer Development - leverage your QBRs
- The 6 Reasons MSPs Tend to Over Deliver
- 4+1 Website Sins Preventing MSPs from getting more leads
- Boundaryless team
- The 5 Levels of vCIO Operational Maturity
- Build your MSP with the help of virtual CIO services
- What is the one business skill MSP leaders can teach their clients?
- Who's The Ideal vCIO Candidate?
- Do You Know Your Customers?
- Trusted Advisor or Technician, What Pays More?
- 12 mistakes most MSPs make with their vCIO services
- Building up a 45 people rock solid MSP - Interview with Chris Day
- Why inbound marketing works for MSPs
- Our first book: MSP 2.0 - The Managed Service Revolution
- How does the current definition of "IT" hurt your MSP business?
- Monetize smart the client apps, saas solutions
- Practice building or business building
- Webinar takeaways about selling IT security and compliance
- Game Changer Sales Ideas From The Book - "The Challenger Sale".
- The MSP 2.0 service offering in the 7C IT management Framework
- Cracking the code of the future of the MSPs
- The process of becoming the Trusted Advisor [video]
- Why clients need more consultative work from MSPs lately? [video]
- MSP East vs West All Star Game
- Story of how the struggle of an MSP led to the ReframeYourClients project
- MSP 1.0 vs. MSP 2.0 [video]
- 3 ways to segment the market for MSP services to get the best result [video]
- How to decide who to transfer from Time and Material to MSP contract?
- Why MSPs are struggling on sales nowadays?
- How to make business easily from the wasted time in the workplace trend? [infographic]
- Research: World of vCIOs on Linkedin
- Hard truth: why the Network assessment could be the MSP's worst enemy in the long run
- The 3 building blocks of a remarkable MSP sales process
Sales techniques:
- Want To Know the Performance of Your MSP Competitor's Online Marketing?
- Breakthrough sales method to dominate your MSP industry
- Three easy B2B sales process hack, very few sales people use
vCIO researches:
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