7C Inbound Marketing Tools

You have your clients. That should be around 50% of your growth base to be able to sustain the growth further. That is why you have to acquire and onboard clients. This is the same reframing process, but you have to put much more effort into the discovery phase to be able to establish trust which is missing in the first place. The trust is built during the discovery phase (ITcQ questionnaire - report - workshop - action plan), so we have to use this process at all times and collect prospects to guide them through it. You can attract new prospects in the following ways: 

• Using your existing clients as referral engines (ITcQ shares, contests)
• Establish partnerships who can offer your discovery services to their clients (affiliate handling)
• Leverage on your social networks like LinkedIN, Facebook, Google+ etc. (content, meaningful shares, customer testimonials)
• Leverage on your existing opt-in Direct Marketing e-mail list (dm sequences, auto responders)
• Using your existing website to promote your discovery services (landing pages, video explainers)
• Using an inside sales to make cold calls and get prospects (inside sales role, targets, funnel metrics)
• Using an outside sale to grab targeted companies and make partnerships (CRM integration)
• Rainmaking with PR (shareable content)

The Application has a solid metrics to measure the inbound sales activities and campaigns. Also, it helps to set targets for the individuals. The 7C package can help in many ways to build up a very solid, predictable feeder of the sales funnel with targeted prospects in a very efficient way.

See: 

• Proactive Customer Development - leverage your QBRs
• The 6 Reasons MSPs Tend to Over Deliver
• 4+1 Website Sins Preventing MSPs from getting more leads
• Boundaryless team
• The 5 Levels of vCIO Operational Maturity
• Build your MSP with the help of virtual CIO services
• What is the one business skill MSP leaders can teach their clients?
• Who's The Ideal vCIO Candidate?
• Do You Know Your Customers?
• Trusted Advisor or Technician, What Pays More?
• 12 mistakes most MSPs make with their vCIO services
• Building up a 45 people rock solid MSP - Interview with Chris Day
• Why inbound marketing works for MSPs
• Our first book: MSP 2.0 - The Managed Service Revolution
• How does the current definition of "IT" hurt your MSP business?
• Monetize smart the client apps, saas solutions
• Practice building or business building
• Webinar takeaways about selling IT security and compliance
• Game Changer Sales Ideas From The Book - "The Challenger Sale".
• The MSP 2.0 service offering in the 7C IT management Framework
• Cracking the code of the future of the MSPs
• The process of becoming the Trusted Advisor [video]
• Why clients need more consultative work from MSPs lately? [video]
• MSP East vs West All Star Game
• Story of how the struggle of an MSP led to the ReframeYourClients project
• MSP 1.0 vs. MSP 2.0 [video]
• 3 ways to segment the market for MSP services to get the best result [video]
• How to decide who to transfer from Time and Material to MSP contract?
• Why MSPs are struggling on sales nowadays?
• How to make business easily from the wasted time in the workplace trend? [infographic]
• Research: World of vCIOs on Linkedin
• Hard truth: why the Network assessment could be the MSP's worst enemy in the long run
• The 3 building blocks of a remarkable MSP sales process

Sales techniques:

• Want To Know the Performance of Your MSP Competitor's Online Marketing?
• Breakthrough sales method to dominate your MSP industry
• Three easy B2B sales process hack, very few sales people use

vCIO researches:

• Research: World of vCIOs on Linkedin
• Research: among MSPs offering vCIO services
• Research: Information Managers in Canadian Oil Industry